• Increase Your Amazon Sales with High Quality Product Images

    What’s THE main goal of every product you list on Amazon? Continuously increase the conversion rate, right? Seems obvious, but too few Sellers are neglecting this crucial listing component: Product Images which results in lackluster sales. A frequently neglected component of optimization? Product Images. You may be losing tons of Amazon shoppers once they’ve landed on your product page since it’s the photos that capture their attention first.

    This could be why Amazon places those very important bullet points further down the page. Think about the last time you looked for an item on Amazon. Did you look at all of the images before reading confirming, informative details? Most likely. It’s the first way that shoppers ensure the product matches their expectations. Visuals are processed 60,000 times faster than text.

    Images aren’t in lieu of well-written product description by the way, but they certainly play a leading role in purchasing decisions. In a 2015/2016 Shotfarm Product Information Report, results showed  that product descriptions and images are critical, with the vast majority of consumers saying they are important (30%) or very important (63%). That’s 93% of those surveyed. In other words, images play a critical role for shoppers.

    It makes sense though since your customers can’t physically touch or experience your product first hand. It’s up to your product photos to persuade them. That’s how important product images are: They have the ability to sway a buyer’s purchasing decision. If their experience with your product images is as close to real life as possible, then they are more likely to make a purchase.

     

    Product Images – Your Competitive Advantage

     

    Amazon shoppers are inundated with options that fill 20 pages or more of any given product. That’s another imperative reason your images need to be enticing and make your products as appealing as possible so that they capture sale as quickly as possible.

    Let’s look at an example…there were 45,010 results for water bottle with filter in All Departments.

    This one showed up on page 1. (I avoided any listings sold by Amazon.) The company is currently selling 230 bottles a month at $13.46 a piece


    product images

    Versus this listing only 2 pages away…which sells 23 bottles a month at $13.99 each.

    product images

    Aside from the glaring fact that this Seller didn’t add any bullet points and has one sentence in the product description; there are only 3 images to fill-in the blanks for shoppers. Their sales tells all.

    The Takeaway: Don’t haphazardly upload shoddy images to your product listing. The difference between uninspired and professional-looking product photos affect your bottom line.

     

    Help Potential Customers Understand Your Products Better

     

    Amazon is all about enhancing the consumer’s shopping experience. They know that when a potential customer can understand your product better with images that are clear, detail-rich and attractive, that gives them easy access to the information they want. Visual elements can answer questions without words and make your product memorable. This leads to higher click through rates, more time on your product page and ultimately higher conversion rates.

     

    Follow Amazon’s Image Guidelines and Use All Allotted Slots

     

    Imagine the mind-boggling comprehensive customer behavior metadata Amazon has collected over decades. They are very clear about what does and does not appeal to shoppers. This is fodder for their pages of Terms of Service guidelines which of course includes Product Images.


    Your Primary Photo

     

    Every product listed on Amazon is required to have one photo. It’s amazing how frequently Sellers upload a single image thinking that’s actually enough.

    The primary image of your product is called the Main photo. It is displayed in the products listed from search results. It is also the very first image customers see on your product detail page.

    Amazon’s standards are very specific about this image:

    Images must accurately represent the product and show only the product that is for sale, with minimal or no propping no mannequins…

     product images

    Main images must have a pure white background (pure white blends in with the Amazon search and item detail pages-RGB values of 255,255,255)…

    product images

    Main images must show the actual product (not a graphic or illustration), and must NOT show excluded accessories, props that may confuse the customer, text that is not part of the product, or logos/watermarks/inset images…

    product images

    Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Consistently sized images are strongly recommended. The whole product must fill 85% or more of the image…

    product images

    Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG is preferred).

    Product must have good depth of field, meaning the image is completely in focus.

    Image must be in color.

    product images

    Keep in mind that listings which are missing a main image will not appear in search or browse until you fix the listing.

     

    Add Secondary Images

     

    Pro Amazon Sellers have active slots for 7 product photos including the Main image. Take full advantage of the 6 additional images by showing different sides of a product, the lifestyle (product in use), or details that aren’t visible in the Main image. Make sure these photos are not redundant. These product photos still cannot include logos or watermarks and stay alert to the types of props or accessories utilized. Make sure they do not cause customer confusion.

    For example, continuing with the optimized water bottle listing. One of the product in use photos is this picnic setting…

     

    product images

    No one will be confused that the picnic food nor blanket does not come with the water bottle. It is simply a lifestyle shot.

    The same holds true for this lifestyle image:

     

    product photography

     

    This Seller used a variety of in-action shots to demonstrate the versatility of the product and quickly explain various applications. Another example are these two nicely shot photos which also explain that the water bottle is a diffuser…

    product images

     

    product images

    When it is relevant and appropriate, including these in-action shots is a great idea. This helps tell the story of your product via imagery. It’s an excellent strategy.  

    Take high resolution, professionally-lit photos that are in focus with a white background and touched up to remove any small flaws. If you do that, you will be ahead of much of the competition.

     

    How to Upload Images

     

    There are several ways to add product images to Amazon: By uploading an image when you create a new product page; or, after the page is already created.

     

    To Add an Image to a New Listing

    ~ In Manage Inventory, click Add a product, located near the Search box.

    ~ For images, click Add Images.

    ~ In the pop-up window, click Browse File for the first empty image area.

    ~ The Main image is labeled in the top left corner.

    ~ Select an image from your computer and click Open.

    ~ The image path appears below the Browse File button for that image space.

    ~ Click Upload images to add your image to the listing.

     

    To Add an Image to an Existing Listing

    ~ On the Inventory tab, select Manage Inventory.

    ~ Click the Edit button on the far right of the listing you want to edit.

    ~ Select Manage Images from the drop-down menu.

    ~ In the next window, click Browse File for the first empty image area.

    ~ Select an image from your computer and click Open.

    ~ Click Upload images to add your image to the listing.

    ~ Keep in mind that it can take up to 24 hours after adding an image for it to appear on on your Amazon product page.

     

    Boost Your Brand Name

     

    High quality product images are known to build customer trust in both your products and your brand. This is essential on a platform such as Amazon where unknown brands can be on the same page as well recognized ones.

    Pro-level product photos operate like neon signs. The stand out for shoppers to take notice in a simple, efficient and effective way. Whether your brand name is new or you have built up a robust list of repeat customers, the product photos added to your listing strengthens your brand, making it even more recognizable.

     

    Think Like a Pro…or Hire One

     

    You’ve probably spent quite a bit of money for your private labeled product that you’re proud of selling. Images are certainly not the place to skimp. This is the time where you want everyone to know just how awesome your product is and pictures speak a thousand words. Amazon is needlessly filled with products that have poor photographs. Having pro-level images is one of the easiest ways to divert attention away from all of those unoptimized listings to yours. Get a leg up on competitors. If you feel intimidated or overwhelmed by about producing high quality product and lifestyle images; outsource it to professionals who are already familiar with product photos.

    Great pictures lead to more traffic, more conversions, and happier customers (with fewer returns). You can’t afford to neglect product photography; your Amazon business success depends on it.

     

     

    Tina Marie Bueno

     

    Tina Marie Bueno is a global citizen with an MBA in Int’l Business plus over 20 years of content marketing experience both in the U.S. and overseas. As the Lead Writer at MarketHustl, she strives to deliver relevant content to serve Amazon businesses of all sizes.

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