• Amazon Photos: What Are My Rights To My Own Images?


    Our SellerPhoto team receives a lot of questions regarding who owns the rights to their Amazon photos and how to protect piggy-backers from using the Amazon photos they purchased.  

    We totally get it – you invested money and time into making your product’s images top-notch. If you hired us to do your photography, then you know a lot of time was invested into really capturing your brand and product through gorgeous imagery. You paid for the service, and as such, you have full rights and usage to the images.

    So, when you notice that your photos are being used by other sellers either on Amazon or on other e-commerce sites, it can be incredibly frustrating. These people stole your images. There must be something you can do to prevent this from happening, right?

    Most images online are secured with watermarks. If third parties were to use them, they would be infringing on copyright laws. However, you cannot use watermarks on Amazon photos. Why? Because once you’ve uploaded anything onto Amazon, it becomes their property. When you signed up to utilize their platform to sell, you relinquished your rights to ownership over any content, imagery, and videos used on their site. 

    Stated in the seller terms of agreement with Amazon: “You grant us a royalty-free, non-exclusive, worldwide, perpetual, irrevocable right and license to use, reproduce, perform, display (public communication), distribute, adapt, modify, re-format, create and exploit derivative works of, and otherwise commercially or non-commercially exploit in any manner, any and all of Your Materials, and to sublicense the foregoing rights to our affiliates and operators of Amazon Associated Properties.”

    However, there are a few measures you can take to dissuade other people from using your images. 

    Though you can’t use watermarks on your Amazon photos, you can put your brand’s logo on the images to assert that they are yours and to discourage other sellers from using them.

    1. Send a “Cease-and-Desist” letter to the company using your photos, declaring that they are infringing on your rights to the images. 

    2. It’s important to note that neither of these actions are full-proof methods in preventing other people from using your Amazon photos, but it will effectively scare away most violators. 

    Regardless, this shouldn’t dissuade you from investing in great images for your product. Buyers are visual, so great photography plays a crucial role in converting impressions into sales. Taking measures to discourage sellers from using your photos is the best way to protect yourself. 

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